Case Study: Manhattan Associates
The Challenge
As a global organization, Manhattan Associates needed to provide exposure to Distribution Center operations to employees. Often, employees who work on code for their software solution may have little exposure to the operational components, needs and processes of a distribution center. Manhattan Associates employees who have the opportunity to participate in on-site visits of distribution centers often experience “ah-ha” moments when stepping inside the warehouse. Suddenly, databases full of item codes and numeric quantities become real products on real shelves moving to and from. Unfortunately, not all employees are able to participate in on-site visits. This course provides learners with a tour of the distribution center, introduction to the people/roles who work at a distribution center and recognition for what motivates each. To truly provide innovative solutions to address challenges in a Distribution Center, developers, consultants and analysts alike must apply their software application skills in the context of the real-life environment: the Distribution Center.
The Solution
For Manhattan Associates, this e-learning provides the opportunity to take a tour, virtually, of a typical Distribution Center. In this course, learners not only “tour” a Distribution Center, but they also “try out” the activities performed, and experience first-hand the challenges to manual processes and benefits that their software-enabled optimization provides. Through their tour, learners meet the people who work in the Distribution Center and experience how they are motivated. To accomplish this, a series of mini learning events were built around each stop on the tour.
Experiencing a virtual Distribution Center allows learners to employ context to their projects. Recognizing the role the Distribution Center plays in the supply chain provides learners with an understanding of how their work helps the success of the business and the success of Manhattan’s clients.

Awards
- Gold Brandon Hall – Best Custom Content
- Bronze Horizon Award – Training/E-Learning
- Silver Communicator Award – Interactive Multimedia (Training)
- Silver Omni Award – Educational


Hightlights
Course
Manhattan ACE Distribution Center Basics
Industry
Software
Target Audience
2000 – 2500 existing and newly hired Manhattan Associates employees.
Practice Areas
Supply Chain and Warehouse Management
About Manhattan
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We partnered with Allen Interactions because we wanted to make a really big impact with an absolutely critical training challenge.
