Product Launch Training Case Study



Product Launch Training

About Motorola

Motorola exists to invent, build, and deliver the best mobile devices on the planet, improving the lives of millions of people. Motorola created the mobile communications industry. They invented most of the protocols and technologies that make mobile communications possible, including the first mobile phone, the first base station, and most everything in between.

Today, Motorola is combining that pioneering spirit with a renewed commitment to consumers. That’s why their phones run on Android, the world's most popular operating system. Android brings the openness that shaped the Internet to the mobile world. That’s also why they are dedicated to bringing consumers around the world great value through devices that don’t compromise on quality, experiences, or style. For additional information on Motorola, please visit www.motorola.com.

Challenge 

As a global organization in a competitive industry, delivering learning solutions that increase the knowledge, exposure, and excitement of Motorola products to ensure effective marketing via multiple channels is the key to Motorola's success. These learning solutions must be engaging, marketing-driven, educational, and only 15-20 minutes in length. It was a challenge that Motorola needed to conquer. They needed help creating fresh, effective e-learning to keep them one step ahead of the competition and that proactively responded to the dynamic retail industry. 

Solution

Motorola teamed up with Allen Interactions to design and develop best-in-class learning solutions that are engaging, motivating, marketing-driven, educational, and short, just 15-20-minutes in length. These interactive, stylish solutions help Motorola sharpen its competitive edge. The blended learning solutions include print materials, Microsoft® PowerPoint® presentations, and custom e-learning solutions. Although it is difficult to track revenue gains because of the multiple components in a successful product launch, benchmarking has consistently shown that Motorola's learning solutions are best-in-class compared to competitors.

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