Mary Kay Revolutionizes Onboarding

90% Engagement Level

80% Completion Rates

3.5 Learners (Millions)

Beauty Consultant Onboarding

Mary Kay, a large beauty multi-level marketing company, needed a way to train beauty consultants with a large variety of needs and perceptions of success. As the sixth-largest network marketing company in the world, Mary Kay had over 3.5 million independent beauty consultants in over 35 countries with a range of needs in a training program.

With a sizeable, already existing library of video assets, Mary Kay desired a mobile, microlearning-focused solution that used cutting-edge technology, imagery, and engagement techniques to keep their team of consultants at the top levels of market knowledge. Mary Kay wanted to increase the knowledge and skills of their consultants related to company culture, motivation and determination, product knowledge, sales and customer service skills, workflow (The Mary Kay Way), technology and tools, team building, and incentives.

Results

Allen Interactions developed a treasured partnership with Mary Kay resulting in many projects and awards. Using a microlearning approach for a customer-driven product sales training, Mary Kay now has a truly personalized, self-paced and self-directed learning environment for onboarding their beauty sales consultants.

This learning solution increased the sense of community and collaboration, strengthening the bond between learning and managers, significantly decreasing training times, and increasing skill performance and retention.

90% Engagement Level
80% Completion Rates
3.5 Million Learners (Beauty Consultants)

Solution Highlights

Mobile Microlearning portal front-end to the corporate LMS
Lessons on products, customer service, sales, inventory, product application, networking, and building a business
Certification process with time limits before lesson reset

Comprehensive assessments with deep data tracking
Collaborative community and social networking-based introduction with learner profile and business plan creation
Results: 3.5 million learners; 90% engagement; 80% completion rates

quote-mark

"The trends of adult learning point toward the desire for more empowerment, more freedom, more flexibility, and more access to information when – and where – people want and need it. Additionally, adults are looking for untraditional learning experiences and technology is facilitating this as never before. Coupled with innovations in core business strategies within Mary Kay Inc., we had the perfect moment to create a seamless experience for the independent sales force."

Kathryn Hunt-Siwald Manager, Sales Education Materials & Strategic Education ― Mary Kay

LEARNING SOLUTION Beauty Consultant Onboarding

INDUSTRY Multilevel Marketing/Retail Beauty

PRACTICE AREA Sales & Business Management

TARGET AUDIENCE Beauty Consultants

DELIVERY MODALITY Desktop/Laptop, Mobile, Tablet

TECHNOLOGY

HTML5 Framework (Ar5)

Transform your e-learning.