Mary Kay, a large beauty multi-level marketing company, needed a way to train beauty consultants with a large variety of needs and perceptions of success. As the sixth-largest network marketing company in the world, Mary Kay had over 3.5 million independent beauty consultants in over 35 countries with a range of needs in a training program.
With a sizeable, already existing library of video assets, Mary Kay desired a mobile, microlearning focused solution that used cutting edge technology, imagery, and engagement techniques to keep their team of consultants at the top levels of market knowledge. Mary Kay wanted to increase the knowledge and skills of their consultants related to company culture, motivation and determination, product knowledge, sales and customer service skills, workflow (The Mary Kay Way), technology and tools, team building, and incentives.
Allen Interactions developed a treasured partnership with Mary Kay resulting in many projects and awards. Using a microlearning approach for a customer-driven product sales training, Mary Kay now has a truly personalized, self-paced and self-directed learning environment for onboarding their beauty sales consultants.
This learning solution increased the sense of community and collaboration, strengthening the bond between learning and managers, significantly decreasing training times and increasing skill performance and retention.
"The trends of adult learning point toward the desire for more empowerment, more freedom, more flexibility, and more access to information when – and where – people want and need it. Additionally, adults are looking for untraditional learning experiences and technology is facilitating this as never before. Coupled with innovations in core business strategies within Mary Kay Inc., we had the perfect moment to create a seamless experience for the independent sales force."
HTML5 Framework (Ar5)