[Free Chapter] Michael Allen's Guide to eLearning 2nd Edition

Grab your free chapter from Michael Allen's Guide to ELearning: Second Edition!


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"Michael Allen's recommendations, examples, and stories are based on rich intellectual knowledge of instructional design and vast experience in the field. If you want a book that will make you a better designer of instruction there is no other book."

Dr. Karl M. Kapp
Professor of Instructional Technology, Bloomsburg University

Author of The Gamification of Learning and Instruction


“Michael Allen’s books have been the fundamental reasons for me to establish an e-learning development firm in Singapore.”

Shamini Manikam
Founder, TinkTank Talent Associates


“I am reassured that as we enter the next age there are still a few great professionals who hold the beacons of quality and true essence in this constant changing industry.” 

Christopher Pappas, MBA, Med

Founder & Owner of the eLearning Industry Network

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“Quite simply, if you are designing e-learning, you should be following Michael’s earned, respected, and apt advice. In this updated version of his classic, he points out the dearth of and need for, good e-learning, and then tells us succinctly how to get there.”

Clark Quinn, Executive Director at Quinnovation

Explore effective learning programs with the father of elearning!

This engaging text offers insight regarding what makes great elearning, particularly from the perspectives of motivation and interactivity, and features history lessons that assist you in avoiding common pitfalls and guide you in the direction of e-learning success. This updated edition also considers changes in technology and tools that facilitate the implementation of the strategies, guidelines, and techniques it presents.

eLearning has experienced a surge in popularity over the past ten years, with education professionals around the world leveraging technology to facilitate instruction. From hybrid courses that integrate technology into traditional classroom instruction to full online courses that are conducted solely on the internet, a range of e-learning models is available. The key to creating a successful elearning program lies in understanding how to use the tools at your disposal to create an interactive, engaging, and effective learning experience.

In this book you will:  

  • Gain a new perspective on elearning, and how technology can facilitate education

  • Explore updated content, including coverage regarding learner interface, gamification, mobile learning, and individualization

  • Discuss the experiences of others via targeted case studies, which cover good and not so good elearning projects

  • Understand key concepts through new examples that reinforce essential ideas and demonstrate their practical application