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The success of content-centered design and development approaches, no matter how well organized and thorough, have become less satisfactory as we realize that successful instruction is so much more than transmission of information.
It seems we are ever less patient and want our training developed faster and often by persons with less knowledge about instructional design and human learning. We need a simpler model. We need a faster and more collaborative model. We need a model that fosters creativity; that’s practical. For these and many other reasons, we searched long and hard for an alternative model with significant advantages.
SAM is a derivation of several models, including ADDIE, and a product of extensive experimentation and revision. In many senses, it’s a contemporary model not only because it’s more recent, but also because it has evolved in parallel with advanced models currently employed in engineering and software development.
Dr. Michael Allen is the founder and CEO of Allen Interactions and a pioneer of the e-learning industry. With over 45 years of professional, academic, and corporate experience in teaching, developing, and marketing interactive learning and performance support systems, Dr. Allen has led teams of doctorate-level specialists in learning research, instructional design, computer-based training, and human engineering. He developed the advanced design and development approaches used at Allen Interactions, including CCAF-Based Design and the SAM Process for iterative, collaborative development. He is a prolific writer with nine published books on designing effective e-learning solutions and is a sought-after conference speaker and recognized industry leader in the learning and training industry. Dr. Allen holds M.A. and Ph.D. degrees in educational psychology from The Ohio State University.