6 Rules to Designing e-Learning for Maximum Motivation

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6 Rules to Designing e-Learning for Maximum Motivation

Learner motivation is a critical success factor in designing e-learning that makes a difference.

In an individualized learning setting, like asynchronous web-based training programs, active learner engagement is necessary for learning to occur.

So, while it is important for the instructional designer to get the content “right,” it is even more vital (and usually more challenging) to design interactivity to draw in the learner to commit to the authentic behavior needed for learning to occur.

6 Rules to Designing e-Learning for Maximum Motivation

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This e-book presents six straightforward and effective design strategies to create learner motivation in e-learning.

  •  Say Less
  • Make the Interactions More Challenging

  • Delay Judgment

  • Design Content-Rich Intrinsic Feedback

  • Create Levels of Difficulty

  • Give More Control to Learners


Ethan Edwards

chief instructional strategist


Ethan Social Reminder - 4 pillars




Ethan Edwards draws from more than 30 years of industry experience as a learning experience designer and developer. He is responsible for the delivery of the internal and external training and communications that reflect Allen Interactions’ unique perspective on creating Meaningful, Memorable, and Motivational learning solutions backed by the best instructional design and latest technologies.

Ethan is the primary instructor for Allen Academy’s Certified Instructional Professional ProgramIn addition, he is an internationally recognized presenter on learner experience design and instructional design of e-learning, has written many e-books on creating effective e-learning, and is a frequent blogger. Ethan holds a master’s degree and significant doctoral work in educational psychology from the University of Illinois – Urbana Champaign.