Empowering Mental Health Caregivers

10x Participant Growth

A+ Flexibility

100% Social Connection

Mental Health Education

NAMI, the National Alliance on Mental Illness, is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness through advocacy, education, and public leadership.

NAMI had a decade long, in-person course taught by a parent who raised a child with mental health challenges. This created connections between those attending, as well as, with the presenter. It created a safe space to learn best practices for raising children with mental health symptoms and eliminate the stigma, shame, and hardship.

The issue was, the in-person course required a lot of weekend time that parents/guardians of children with mental health challenges want to attend, but can't. NAMI needed to create and host a flexible e-learning course that incorporated the shared experiences, connection, empathy, and information for parents and guardians to be successful.

Solution Overview

LEARNING SOLUTION Blended Learning; Social/Collaborative Learning; Competency & Skill Development

INDUSTRY/VERTICAL Non-profit/Mental Health

CONTENT AREA Mental Health Education for Caregivers

TARGET AUDIENCE Caregivers/Parents/Guardians of Those With Mental Illness

DELIVERY DEVICE Desktop/Laptop, Mobile, Tablet

PLATFORM/LANGUAGE

HTML5 Framework (AR5)

Results

After collecting data following launch, the results showed promise. The course capacity in 2020 has exceeded the previous two years’ 3,000 participants by 10 times that amount and the number grows daily.

The more recent surge of numbers is said to be due to the COVID-19 outbreak. Many testimonials included comments on:

Flexibility

Great education material

Hopefulness

Genuineness

Positive feedback has specifically indicated the importance of the at-home format.

NAMI Wins 4 Brandon Hall Awards!

These prestigious Brandon Hall Awards recognized NAMI and Allen Interactions' partnership and custom learning solution that has already helped so many caregivers and families.

Website - Image - NAMI - Brandon Hall Awards (2)

In NAMI's Basics OnDemand e-learning course, we maintained the goals we set from the beginning (pre-COVID-19):

Maintain the integrity of the content and structure, using the same lead instructor to include their expert information
Allow for participants to choose what they’re tuning in to because not all of the information fits exactly with each parent/guardian’s needs
Ensure participants to connect and share the way they would in person and have a genuine connection.
Record multiple videos that included the original lead instructor offering her expertise across six sessions; close to 100 videos were produced.
Build a monitored, walled environment that allows for asynchronous social collaboration with the use of social networking groups and other connection tools. Participants are prompted to enter a story through a series of questions and then are able to post their story, read, and respond to others’ -- sharing as they are comfortable, maintaining the same atmosphere as the in-person experience.

quote-mark

"We are incredibly grateful for our partnership with Allen Interactions. The glowing reviews from participants on the new online course coupled with the 10x surge in participation has established this investment as a performance improvement initiative that’s truly making a difference in the lives of those dealing with mental illness."

Karen Gerndt National Director, Information, Support & Education ― National Alliance on Mental Illness (NAMI)