Michael Allen's Guide to eLearning - Second Edition 

    Explore effective learning programs with the father of elearning in Michael Allen's Guide to eLearning - Second Edition!



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    Michael Allen's Guide to eLearning: Building Interactive, Fun, and Effective Learning Programs for Any Company - Second Edition presents best practices for building interactive, fun, and effective online learning programs.

    This engaging text offers insight regarding what makes great elearning, particularly from the perspectives of motivation and interactivity, and features history lessons that assist you in avoiding common pitfalls and guide you in the direction of elearning success. This updated edition also considers changes in technology and tools that facilitate the implementation of the strategies, guidelines, and techniques it presents.

    In this book you will:  

    • Gain a new perspective on elearning, and how technology can facilitate education

    • Explore updated content, including coverage regarding learner interface, gamification, mobile learning, and individualization

    • Discuss the experiences of others via targeted case studies, which cover good and not so good elearning projects

    • Understand key concepts through new examples that reinforce essential ideas and demonstrate their practical application


    "Michael Allen nails it. This rework of classic is itself, an instant classic. He reminds us that creating Meaningful, Memorable, and Motivational learning experiences is hard but critically important work.  He presents tangible, accessible and highly impactful guidance for anyone designing instruction and crafts a stunning defense against those who want to create instruction by ‘taking the easy way out.’"

    Dr. Karl M. Kapp
    Professor of Instructional Technology, Bloomsburg University
    Author of The Gamification of Learning and Instruction