MK University

Beauty Consultant Onboarding

Mary Kay

Mary Kay is one of the largest direct-sellers of beauty products in the world. 



Incoming Beauty Consultants need to learn a lot to manage their new business, and Mary Kay wanted to revolutionize the way they were teaching them. 


A new form of interaction and technological advancement was needed to deliver a modern and flexible training experience to new Beauty Consultants while making sure they were progressing through the well-tested steps of building a successful Mary Kay business. But it couldn’t feel like training!


We built a backend Learning Management System (LMS) to guide and track learners through the business-building process, meeting learners on the front-end with a tailored-for-them curriculum accessed independently though their portal login.  

Microlearning experiences, delivered by computer, tablet, or phone provided flexibility, and a fun, beautiful, and light-hearted style matched the expectations of Beauty Consultants for learning at Mary Kay.  

Through a carefully managed arc of product demonstrations, guided business planning exercises, practice conversations, and video storytelling, the new onboarding experience ensured newcomers were empowered with the wisdom and tools to succeed.




Click here to view the demo

A full course demo is available upon request


MK University | Beauty Consultant Onboarding


Health and Beauty Retail

Practice Area

Sales, Onboarding

Target Audience 

Independent sales force


2016 Omni Award: Business Category, Gold  

2016 Davey Award: Mobile Apps/Sites-Education, Silver  

Training magazine 2016 Learning Design Challenge, Microlearning Category: Bronze