Allen Interactions, an internationally-acclaimed custom learning design, development and strategic consulting firm, and BridgeWorks, a multi-generational team of trusted authorities on the generations at work, won a Silver International Davey Award for an e-learning course in the Interactive Multimedia – Training category.

The award-winning e-learning course, GenClash: Sales & Service for 4 Generations of Customers, is an innovative multimedia experience that provides Bridgeworks with the ability to scale their message to a wider professional audience.

The core belief motivating this course is: awareness of generational differences is part of the solution to communication barriers and sales roadblocks. This particular e-learning experience is designed for sales associates to provide insight on how to engage and connect with customers of every generation. The desired goal is to increase sales and improve customer service by helping sales and service professionals adapt their approach and style to people of the Traditionalist, Baby Boomer, Gen Xer and Millennial generations.

A wide variety of interactive exercises allows learners to:

• articulate how generational influences may impact sales and customer service situations and why sales and service professionals should pay attention to these differences
• define ClashPoints and match common ClashPoint statements to the generations they most closely represent, and
• adjust sales techniques to accommodate for generational differences

“We are so thrilled to be receiving this award alongside Allen Interactions,” stated Debra Arbit, CEO and owner of BridgeWorks. “BridgeWorks’ generational expertise combined with Allen Interactions’ e-learning prowess truly felt like a dream collaboration. The result is a program that is not only rich with the latest knowledge on the generational topic, but also filled with cutting edge e-learning techniques.” “It was an honor to collaborate with Bridgeworks and bring their decades of research to life in an engaging way,” said Lisa Stortz, strategic relationship manager at Allen Interactions.

The Davey Awards exclusively honors the “Davids” of creativity: the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve.

The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.daveyawards.com for more information.

Allen Interactions is an internationally-acclaimed company focused on improving performance through powerful learning experiences. Since 1993, we have designed and developed custom e-learning and blended learning solutions addressing many different content areas for varying audiences (employees, channel partners, and customers) for many leading organizations. With multiple locations in the U.S., we have deep experience and expertise in instructional design, technology, creativity, process, and project management that allows us to create learning solutions that consistently result in positive business impact.

In addition to our service offerings, in 2011, Allen Interactions launched a revolutionary authoring and publishing platform, ZebraZapps, which allows developers and non-programmers to create rich interactive media applications easily and quickly, as well as share, publish, and sell objects or entire applications. To learn more visit: www.alleninteractions.com

BridgeWorks formed in 1998 to educate organizations about the four distinct generations at work and identify ways to bridge the gaps that can have serious bottom line effects on business.

BridgeWorks brings the significance of generation gaps to the attention of corporate America using research, savvy business solutions, and humor, and is highly regarded on the national speaking circuit. BridgeWorks’ multigenerational team of experts is known for meticulous attention to customizing its offerings to address the specific business issues facing a specific client. Through engaging presentations, trainer certification, e-learning, corporate entertainment and consulting, BridgeWorks is leading the way in working to bridge the generational gaps in the workplace and marketplace. To learn more visit: www.generations.com