Delivering “best-in-class” learning solutions that increase the knowledge, exposure and excitement of Motorola products to ensure effective marketing via multiple channels is the key to Motorola’s success in this competitive industry. These solutions must be engaging, marketing-driven, educational and only 15-20-minutes in length. Sound challenging? Well it can be. Find out how Allen Interactions works with Motorola to help them stay one step ahead of the competition and win.

Client:

Motorola, Inc.

Industry:

Communications equipment

Practice Area:

Mobile device product knowledge

Challenges:

• Creating fresh, effective learning solutions that help Motorola stay one step ahead of the competition and that proactively respond to the dynamic retail industry
• Delivering learning solutions that increase the knowledge, exposure and excitement of Motorola products to ensure effective marketing via distributors, channels and partners

Solutions:

• Designing and developing best-in-class learning solutions that are engaging, motivating, marketing-driven, educational, and short (15-20-minutes in length)
• Developing solutions that help Motorola sharpen its competitive edge, including print materials, PowerPoint presentations and highly interactive e-learning solutions

Results:

It is difficult to track revenue gains because of the multiple components in a successful product launch. However, benchmarking has consistently shown that Motorola’s learning solutions are “best-in-class” compared to competitors.

Awards:

• 2009 Silver International Davey Award, "How to Sell to Women", Interactive Multimedia
• 2008 Bronze Summit Creative Award, "Moto Q™ 9m Learning Program", B2B Integrated Campaign
• 2007 Gold International Davey Award, "Moto Q™ 9m Learning Program", B2B Integrated Campaign